AKDASTARKHAN: traditions and concept
AKDASTARKHAN — a place where traditions meet modernity.
For us, “ақ дастархан” is a symbol of hospitality and abundance of treats. That’s why we always welcome you with delicious cakes and pies made with love: you can choose from our assortment or pre-order a special dessert for your celebration
Our calling is to share traditional flavors in a modern format. By combining family recipes with new technologies, we created a concept that gives people nostalgia for an authentic home dastarkhan while simultaneously meeting the demands of a dynamic urban market
Mission: to make the world tastier and kinder by offering guests natural desserts with modern recipes, and providing partners with a solid foundation for their own successful business. We dream of growing a network of pastry shops where every guest feels as if at a family dastarkhan, and every partner is proud of a venture that brings joy to people
At present, in the city of Kokshetau, the following operates:
sales channels
production workshop
company turnover per month in a city of 200,000 people
Brand features
Natural and eco-friendly ingredients
We pride ourselves on the quality of our products. Baked goods are made only from selected natural ingredients. They contain no artificial additives or preservatives, which is important for health-conscious modern customers. Eco-friendly packaging and minimizing production waste reinforce our image as a responsible brand
Signature recipes and innovations
The AKDASTARKHAN team is constantly expanding the assortment. We adapt modern recipes for today and regularly introduce new items considering seasonality and trends. Your business will always be on trend, retaining the interest of a broad audience – from youth to older generations
The atmosphere of Kazakh hospitality
The interior and service at AKDASTARKHAN are thought out down to the smallest detail – a cozy design in a modern national style, friendly staff, and a tradition of offering guests a cup of fragrant tea. Customers return again and again for the special atmosphere of comfort, which creates loyalty and a stable base of regular guests
Our sweets are art
Each product is created with love and attention to detail. See what makes AKDASTARKHAN a beloved brand
Advantages for partners
Training and support
We have developed a comprehensive training program: before launch, the franchisee undergoes training in our flagship pastry shop. We will train you and your staff in all aspects – from the technology of baking signature desserts to service standards and business management
Quick turnkey launch
We assist with choosing premises, renovation, equipment, opening, and launch
Modern IT solutions
CRM, loyalty system, online orders and analytics – everything for efficient point management
Marketing support and promotion
The AKDASTARKHAN brand is actively promoted in the market: nationwide advertising campaigns, social networks, participation in festivals and fairs. Franchisees receive ready-made marketing materials, templates for local advertising, and access to central promotional campaigns
Franchise model and business formats
AKDASTARKHAN offers a cafe-patisserie format with on-site production. Each franchised location combines a mini-bakery and a cozy tea area for guests. This allows two revenue streams at once: retail sales through the display case and taking custom orders for cakes/desserts
Confectionery boutique
- Area from ~20 m²
- 4–6 tables
- Primarily takeaway
For residential areas or small towns, focusing on selling ready-made products and taking orders
Confectionery with cafe
- Area ~120 m²
- Hall for 10–30 seats
- Full-scale baking facility
Suitable for large cities with a population from 200k.
Premises requirements:
- Area from 100 m² (optimally 120–150 m²) with the possibility of arranging a production area and a small guest hall
- Located on the front line of a busy street or in a high-traffic shopping mall. High pedestrian traffic and visibility are critical. A corner entrance or display windows are welcome
- 1st floor (not a basement with the possibility of installing ventilation and connected utilities (220/380V power for consumption from 100 kW, water supply, sewage). Having two entrances is desirable: one for guests and one service entrance for unloading raw materials
- Parking or convenient access roads are a plus, especially if home cake delivery is planned
- Permitted placement of confectionery production (according to sanitary regulations) – our specialists will advise you on SES requirements and help prepare the necessary documents
Investments and partnership terms
Franchise fee:
$30,000 (one-time payment for joining the network, covering renovation, equipment purchase, premises rent, marketing, and launch)
Royalties:
0% for the first 6 months; then 7.5% to 10% of monthly revenue
Payback period:
~18–24 months (on average, depending on the city)
Profitability:
25% (after reaching operational mode)
Note: Financial terms may slightly vary depending on the region and format. We strive to lower the entry threshold for partners while maintaining high quality standards
Launch stages
To become part of our network, you only need to follow a clear path consisting of several steps. We value our partners’ time, so we made the launch process as simple and transparent as possible:
Application and introduction
Submit your application on the website or by phone. We will send you a detailed presentation and financial model for review
Negotiations and analysis
We discuss the details: opening region, your opportunities and goals. We conduct a preliminary market analysis in your city
Signing the agreement
After discussing all terms, we sign the franchise agreement. You pay the entry fee, and we start the preparation process
Start and development
You begin operations, and we support you: in the first months, weekly calls, financial performance reviews, and marketing campaigns to attract customers
Sign up for a free online tour
We will visit the actual workshop online, analyze the performance, and answer all questions
Let's do business together
We believe that AKDASTARKHAN is not just a business about baking, but a community of people passionate about a common cause. By joining our franchise, you become both a guardian of sweet traditions and an innovator at the same time. Together we will lay out a generous dastarkhan for the whole city – each of our guests will leave satisfied, and you – with pride in your flourishing business
Don't miss the opportunity to claim your niche in a market where national identity and high profits come together. Become our partner, and let our shared success become a new family legend passed down from generation to generation!
